Authentic Buzz Marketing

Why being authentic is good for business

posted by Kristina on September 2nd, 2014 :: Follow her on Twitter.

Authenticity is good for business - Authentic Buzz MarketingYou are more likely to be noticed if you stand out from the crowd

I talk to a lot of entrepreneurs. A whole lot. And you know what makes me want to work with one person over another?

My gut.

What does that mean?

Well, if I get a weird feeling that someone is trying to “sell” me or holding back important information so I quote a lower price, then it is a no-go. No matter how great a referral they are or how much I “should” want to work with them.

I think it is vitally important to be as authentic as possible in your business.

Why? Because as entrepreneurs, you are your business. There is no getting around it. You can’t be corporate serious on the business side, then hippie-happy on your personal time.

And why would you want to be different in your business, anyway? (I never understood that).

To be successful in business, you have to be stand out. And you are more likely to be heard if you have a unique message and authentic voice, so stop trying to be like everyone else.

If you are worried that your are too weird or silly or to crass for your clients, then maybe you are going after the wrong clients. Why would you want to work with people that don’t get you or even like you?

Your personality will connect with your ideal clients which will help you build buzz for your business.

I’ve seen entrepreneurs shift their entire business to align with who they are and what they believe, and it was scary to watch. But you know what, they may have lost a ton of clients at first, but when opened up and truly embraced their authentic self, they soared. I’m talking dream clients, rapid growth, free to be real and show up messy without worrying about their competition taking their business away.

In fact, when you focus on being authentic, competition goes away because there is no one like you. How great is that?

So, if you think you should hide who you are or hold back what you really want to say just so you can save your business, do yourself a favor:

Let go and be authentically you.


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