Marketing is an essential part of your business – in fact, I would say that without a solid marketing strategy, your business would fail.
So, you should take your marketing efforts very serious. Right?
While your marketing is very important, it doesn’t have to be stuffy, boring, or stale.
Marketing should be fun, light, playful, and innocent. Authentic marketing should come from your heart and free your soul.
Remember when you were a kid, how you could “sell” anyone into doing what you wanted? Buy these overpriced box of cookies. Let’s play Red Rover instead of tag. How many candles can I put you down for? I think this movie would be better for learning and entertainment. Sound familiar?
We were born master sellers. Then we learned how to sell, and it all went to hell.
When we take away the passion for what we want (based in service and support) and replace it with a sense of duty and requirement (based in self-service and desperation), marketing becomes a chore, a task, a thing separate from who we are and what impact we are meant to have in the world.
When we focus on what we want for ourselves, instead of what we want for others, marketing becomes inauthentic and unaligned.
Another way you should be marketing like a kid is to play with those you like – and who like you.
It’s more fun when you play with others, so look for people you can partner with to share your message with their own audience. This is a great way to expand your reach and connect with ideal clients that you may have never even touched.
Finally, as kids, we often just made up rules. Heck, sometimes we even made up entire games. Who needs to read the instructions? Our way was so much more fun.
If you don’t like the rules of the game, make up your own.
You don’t have to follow the latest trends or hottest tactics from the newest “gurus” out there. Forget the blueprints, formulas, and guides.
You know your business and your audience better than anyone else, so if what you are doing right now isn’t working, make up a new game with your own set of rules and see how that works.
Think about how much fun your business would be if you began marketing like a kid? It could be a game-changer.
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photo credit: DeeAshley via photopin cc
I talk to a lot of entrepreneurs. A whole lot. And you know what makes me want to work with one person over another?
What does that mean?
Well, if I get a weird feeling that someone is trying to “sell” me or holding back important information so I quote a lower price, then it is a no-go. No matter how great a referral they are or how much I “should” want to work with them.
I think it is vitally important to be as authentic as possible in your business.
Why? Because as entrepreneurs, you are your business. There is no getting around it. You can’t be corporate serious on the business side, then hippie-happy on your personal time.
And why would you want to be different in your business, anyway? (I never understood that).
To be successful in business, you have to be stand out. And you are more likely to be heard if you have a unique message and authentic voice, so stop trying to be like everyone else.
If you are worried that your are too weird or silly or to crass for your clients, then maybe you are going after the wrong clients. Why would you want to work with people that don’t get you or even like you?
Your personality will connect with your ideal clients which will help you build buzz for your business.
I’ve seen entrepreneurs shift their entire business to align with who they are and what they believe, and it was scary to watch. But you know what, they may have lost a ton of clients at first, but when opened up and truly embraced their authentic self, they soared. I’m talking dream clients, rapid growth, free to be real and show up messy without worrying about their competition taking their business away.
In fact, when you focus on being authentic, competition goes away because there is no one like you. How great is that?
So, if you think you should hide who you are or hold back what you really want to say just so you can save your business, do yourself a favor:
Let go and be authentically you.
female entrepreneurs, social entrepreneurs, heart-centered entrepreneurs, nonprofit organizations, documentary filmmakers
How in the world am I going to craft a message that speaks to every one of these groups?
They may each need the same services – copywriting, marketing, social media, even product launches and fundraising support – but they have dramatically different pain and pleasure points, motives, 3 am sweats, and discomfort levels.
It has been hard for me to really niche down my ideal client because I want to help everyone. I mean, everyone needs marketing help, right?
Nope. It doesn’t work that way. Messaging that is too broad will miss my target audience and may even turn them away. And it keeps people from recommending you to their own friends and clients (if they aren’t clear about who you work with, they won’t know who to recommend you to).
The key to really connecting with prospects is speaking their own language, understanding exactly where there are and what they are going through, and having a solution to help the problems they have right now.
If you aren’t sure who you are speaking to, or if you are speaking to too many audiences, then you message will not land with impact and clarity. It will be like a whisper – is she talking to me or maybe she understands me but I can’t really tell.
Don’t send your message to Never Never Land.
Remember, there is no such thing as the general public, and even if there was, would you really want to work with anyone and everyone?
You deserve to work with only the dreamiest of clients, so make sure you are speaking to an audience of one. Be focused on their exact needs and watch them magically find you with ease.