Authentic Buzz Marketing

What do you want this time?

posted by Kristina on July 2nd, 2014 :: Follow her on Twitter.

Phone Cobweb - Authentic Buzz MarketingYou’ve experienced it. You sign up for a free ebook, training, or other kind of goody that requires you to enter your email address to receive it. And thus, the dance begins.

You receive a couple of emails. Then…crickets.

That is, until it is time for them to sell something. And oh, boy. Do you hear from them.

Once a day. Sometimes twice a day. Always with the same message.

Buy my stuff and then I’ll leave you alone.

I am assuming that when I give someone my email address, it is because I want to get something from them and learn more about what they have to offer. And I want to learn something, or be entertained, or maybe just see what they are up to so I can compare what they are doing with what I am doing (let’s be honest, we are all on our competitor’s email lists, and if you aren’t, you should be).

Bottom line, I signed up for your list because I want to hear what you have to say. Give me more of that.

And if you are guilty of only reaching out to your email list when you want something, stop that now.

Think of how you can start a conversation with your list, build your relationship, and improve your Know, Like, Trust factor with regular communications.

Regular and strategic communications helps grow and energize your email list.

If you know you will be doing a launch soon that will include sending multiple emails to your faithful tribe, then make sure to warn them (and maybe even give them a chance to opt-out of receiving launch-related emails) before bombarding their inbox.

By being consistent with your engagement with your audience, you will not only increase the likelihood that they will open your emails, but that they will actually turn to you for a solution to a problem or challenge they are facing.

And being of service is well worth my time and yours.

photo credit: Alana Holmberg via photopin cc

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