Marketing is an essential part of your business – in fact, I would say that without a solid marketing strategy, your business would fail.
So, you should take your marketing efforts very serious. Right?
While your marketing is very important, it doesn’t have to be stuffy, boring, or stale.
Marketing should be fun, light, playful, and innocent. Authentic marketing should come from your heart and free your soul.
Remember when you were a kid, how you could “sell” anyone into doing what you wanted? Buy these overpriced box of cookies. Let’s play Red Rover instead of tag. How many candles can I put you down for? I think this movie would be better for learning and entertainment. Sound familiar?
We were born master sellers. Then we learned how to sell, and it all went to hell.
When we take away the passion for what we want (based in service and support) and replace it with a sense of duty and requirement (based in self-service and desperation), marketing becomes a chore, a task, a thing separate from who we are and what impact we are meant to have in the world.
When we focus on what we want for ourselves, instead of what we want for others, marketing becomes inauthentic and unaligned.
Another way you should be marketing like a kid is to play with those you like – and who like you.
It’s more fun when you play with others, so look for people you can partner with to share your message with their own audience. This is a great way to expand your reach and connect with ideal clients that you may have never even touched.
Finally, as kids, we often just made up rules. Heck, sometimes we even made up entire games. Who needs to read the instructions? Our way was so much more fun.
If you don’t like the rules of the game, make up your own.
You don’t have to follow the latest trends or hottest tactics from the newest “gurus” out there. Forget the blueprints, formulas, and guides.
You know your business and your audience better than anyone else, so if what you are doing right now isn’t working, make up a new game with your own set of rules and see how that works.
Think about how much fun your business would be if you began marketing like a kid? It could be a game-changer.
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photo credit: DeeAshley via photopin cc
I talk to a lot of entrepreneurs. A whole lot. And you know what makes me want to work with one person over another?
What does that mean?
Well, if I get a weird feeling that someone is trying to “sell” me or holding back important information so I quote a lower price, then it is a no-go. No matter how great a referral they are or how much I “should” want to work with them.
I think it is vitally important to be as authentic as possible in your business.
Why? Because as entrepreneurs, you are your business. There is no getting around it. You can’t be corporate serious on the business side, then hippie-happy on your personal time.
And why would you want to be different in your business, anyway? (I never understood that).
To be successful in business, you have to be stand out. And you are more likely to be heard if you have a unique message and authentic voice, so stop trying to be like everyone else.
If you are worried that your are too weird or silly or to crass for your clients, then maybe you are going after the wrong clients. Why would you want to work with people that don’t get you or even like you?
Your personality will connect with your ideal clients which will help you build buzz for your business.
I’ve seen entrepreneurs shift their entire business to align with who they are and what they believe, and it was scary to watch. But you know what, they may have lost a ton of clients at first, but when opened up and truly embraced their authentic self, they soared. I’m talking dream clients, rapid growth, free to be real and show up messy without worrying about their competition taking their business away.
In fact, when you focus on being authentic, competition goes away because there is no one like you. How great is that?
So, if you think you should hide who you are or hold back what you really want to say just so you can save your business, do yourself a favor:
Let go and be authentically you.
You receive a couple of emails. Then…crickets.
That is, until it is time for them to sell something. And oh, boy. Do you hear from them.
Once a day. Sometimes twice a day. Always with the same message.
Buy my stuff and then I’ll leave you alone.
I am assuming that when I give someone my email address, it is because I want to get something from them and learn more about what they have to offer. And I want to learn something, or be entertained, or maybe just see what they are up to so I can compare what they are doing with what I am doing (let’s be honest, we are all on our competitor’s email lists, and if you aren’t, you should be).
Bottom line, I signed up for your list because I want to hear what you have to say. Give me more of that.
And if you are guilty of only reaching out to your email list when you want something, stop that now.
Think of how you can start a conversation with your list, build your relationship, and improve your Know, Like, Trust factor with regular communications.
Regular and strategic communications helps grow and energize your email list.
If you know you will be doing a launch soon that will include sending multiple emails to your faithful tribe, then make sure to warn them (and maybe even give them a chance to opt-out of receiving launch-related emails) before bombarding their inbox.
By being consistent with your engagement with your audience, you will not only increase the likelihood that they will open your emails, but that they will actually turn to you for a solution to a problem or challenge they are facing.
And being of service is well worth my time and yours.