Marketing is an essential part of your business – in fact, I would say that without a solid marketing strategy, your business would fail.
So, you should take your marketing efforts very serious. Right?
While your marketing is very important, it doesn’t have to be stuffy, boring, or stale.
Marketing should be fun, light, playful, and innocent. Authentic marketing should come from your heart and free your soul.
Remember when you were a kid, how you could “sell” anyone into doing what you wanted? Buy these overpriced box of cookies. Let’s play Red Rover instead of tag. How many candles can I put you down for? I think this movie would be better for learning and entertainment. Sound familiar?
We were born master sellers. Then we learned how to sell, and it all went to hell.
When we take away the passion for what we want (based in service and support) and replace it with a sense of duty and requirement (based in self-service and desperation), marketing becomes a chore, a task, a thing separate from who we are and what impact we are meant to have in the world.
When we focus on what we want for ourselves, instead of what we want for others, marketing becomes inauthentic and unaligned.
Another way you should be marketing like a kid is to play with those you like – and who like you.
It’s more fun when you play with others, so look for people you can partner with to share your message with their own audience. This is a great way to expand your reach and connect with ideal clients that you may have never even touched.
Finally, as kids, we often just made up rules. Heck, sometimes we even made up entire games. Who needs to read the instructions? Our way was so much more fun.
If you don’t like the rules of the game, make up your own.
You don’t have to follow the latest trends or hottest tactics from the newest “gurus” out there. Forget the blueprints, formulas, and guides.
You know your business and your audience better than anyone else, so if what you are doing right now isn’t working, make up a new game with your own set of rules and see how that works.
Think about how much fun your business would be if you began marketing like a kid? It could be a game-changer.
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Let’s jam on launch strategies, messaging, promotions, advertising, affiliates, marketing, and more. Take $100 off my “Launch Strategy Jam Session” when you book your session in October. Reserve your spot today.
photo credit: DeeAshley via photopin cc